Meet The Family The Real Life Inspirations for The Nellie’s Brand with logo It’s all about Nellie’s Family



A lady carrying a basket of folded clothes


The Nellie's brand was inspired by - you guessed it - Nellie! That's right - she was a real person with real values, who believed in honesty and simplicity and was going 'green' LONG before the colour was cool. It was these beliefs that inspired our company's founder, James Roberts (and Nellie's actual son) to build an entire company honouring his late mother.

A caricature picture of a boy in blue T-shirt


Taking 'Mama's Boy' to the next level, in every girlfriend's nightmare and every mother's dream, our company founder (and Nellie's own son) James Roberts loved his mother SO much that he made honouring her his life's work. Because Nellie was such a believer in green cleaning, he created an entire line of cleaning products free of toxins and phosphates. All items are eco-friendly, hypoallergenic, and highly effective, helping to keep our planet as spotless as our clothes.

A baby waving his hand


Baby (and our Baby Laundry line) was inspired by Nellie's granddaughter (Jame's daughter). He wanted to develop something gentle enough for babies, but powerful enough to clean all the different messes they can make on any given day! Our Baby Laundry combines our best-selling Laundry Soda, but has the added power of our plant-based Oxygen Brightener built in to tackle the toughest stains in the gentlest way.

A dog with a red collar round his necak and locket named Nugget


James's cherished family DOG growing up, we couldn't leave Nugget out of the team! Bringing joy from our family to yours what's not to love about that face? And when he's ready for a wash, he maintains his Top Tier Snuggle-Status when you use Nellie's Laundry Soda, and our natural fabric softening Lamby Wool Dryerballs.

A stuffed Lamb toy with a pink collar with a locket named Lamby


Okay, so James didn't grow up with any sheep...but Lamby WAS inspired by his daughter's favourite stuffed animal (and does it really get cuter than a lamb?) Lamby is about the softest thing you'll ever hug, and the inspiration behind our 100% sheep's wool Dryerballs - the ultimate natural fabric softener.